Built for Leaders
Who've Outgrown Conventional Advice
Built for
Banking Leaders
Who Refuse to Plateau.
I'm John Hawkins — Executive Coach and Founder of Triwise.
I help successful leaders see their blind spots and do something about them.
My clients are accomplished executives who've hit a ceiling. They're brilliant strategists who understand their industries inside and out. But they also recognize that technical excellence alone doesn't create the leadership influence they need for their next level.
That's where I come in.
My background spans multiple senior executive roles across varied industries including medical devices, financial services, and technology companies. Former SVP of Client Success at CardWorks and Chief Strategy Officer at Dataline (acquired by CardWorks), plus 25+ years coaching leaders who've outgrown standard advice.
This cross-industry perspective lets me see patterns others miss—the roadblocks slowing you down and the trampolines that could propel you forward.
I'm John Hawkins — Executive Coach and Founder of Triwise.
I help successful leaders see their blind spots and do something about them.
My clients are accomplished executives who've hit a ceiling. They're brilliant strategists who understand their industries inside and out. But they also recognize that technical excellence alone doesn't create the leadership influence they need for their next level.
That's where I come in.
My background spans multiple senior executive roles across medical devices, financial services, automotive aftermarket, and hospitality. Former SVP of Client Success at CardWorks and Chief Strategy Officer at Dataline (acquired by CardWorks), plus 25+ years coaching leaders who've outgrown standard advice.
This cross-industry perspective lets me see patterns others miss—the roadblocks slowing you down and the trampolines that could propel you forward.
CORE BELIEF
Leadership isn't about knowing all the answers...
It's about seeing what others can't see—starting with yourself.
Most leaders get plenty of advice about what to do. What they don't get is someone who can identify what's actually holding them back.
The Executive Performance Optimization System™ is for executives who want more than just strategy—they want to see their blind spots, evolve their leadership style, and become the leader their team needs them to be.
CORE BELIEF
Leadership isn't about knowing all the answers.
It's about seeing what others can't see—starting with yourself.
Most leaders get plenty of advice about what to do. What they don't get is someone who can identify what's actually holding them back.
Triwise is for executives who want more than just strategy—they want to see their blind spots, evolve their leadership style, and become the leader their team needs them to be.
MY APPROACH
Aware. Intentional. Accountable.
AWARE: I help you see your challenges and limitations through a different lens. The roadblocks you can't identify. The strengths you're underutilizing. The people who need to go and the ones who need to be promoted.
INTENTIONAL: No rah-rah motivation or generic leadership theory. Specific steps to get from where you are to where you want to be. Clear action items that create immediate impact.
ACCOUNTABLE: Someone who wants the best for you—not a yes-man, not judgmental. I'll challenge you when you need it and encourage you when others won't.
Whether we're helping you communicate more effectively with your team, evolve your leadership style for your next level, or navigate the politics of executive decision-making—it's about you becoming the leader who sees what others miss.
MY Ideal CLIENT TYPES
Two Types of Leaders Call Me
THE SEEKERS:
Top performers who know they don't know it all. You're curious, you ask questions, you want to grow your team. You might have confidence gaps about your full potential, but you're excited about what's possible.
THE REFERRED:
Successful leaders who've stopped growing. You've been high-performing, but your edge is dulling. People around you are disengaging. You might be "the boss" instead of the leader—and everyone knows it but you.
Either way, you're ready to see what you can't see about yourself.
EXPERIENCE
Professional Background
25+ years coaching executives who've outgrown standard leadership advice
Multiple senior executive roles across medical devices, financial services, automotive, and hospitality
Cross-industry perspective that reveals patterns others miss
Former SVP of Client Success at CardWorks and Chief Strategy Officer at Dataline
Specialization in helping good leaders become great, and great leaders become awesome
"I first met John when my small ghostwriting agency was just beginning to expand. Looking back on our first interaction, I know now that I couldn't have connected with a better person or mentor for my small business.
John wears special X-ray goggles that see EXACTLY what entrepreneurs must do to succeed—and then he keeps you accountable until you're more successful than you thought possible. Strategic action steps, accelerated and predictable growth, overcoming stress ... you name it, John makes it happen for you.
And I'm not just talking about financial success (though that's certainly a part of it). I'm also talking about personal success. There's a difference, and John knows which one is most important.
You cannot meet John and not experience life change. Why? Because of who he is. Because of the way he lives and the compass that guides him. You cannot be around him and not feel the sheer strength of the code he lives by. It's humanity at its best.
If you have the opportunity to befriend John or work with him in any capacity, then consider yourself blessed and expect your life to change for the better. He comes with my highest recommendation."
— Caleb Breakey, Founder and CEO
"John Hawkins played a pivotal role in transforming both me and my company. At a time when I had reached my limits as a leader, John helped me grow from VP to COO and ultimately to CEO. He was instrumental in building a stronger leadership team, aligning our culture around growth, and helping us make tough decisions about who should be part of our future.
He guided us through a complex and emotional leadership transition from my father, the founder, to me. That transition alone could have derailed the business, but John’s steady hand and experience kept us moving forward.
He supported every area of the company—from HR and sales to account management and strategic planning.
Ultimately, John helped position Dataline Systems for a successful sale. His coaching and guidance were absolutely critical to the outcome we achieved."
— Darren York, Former CEO of Dataline Systems
Ready to See What's Actually Slowing You Down?
Most coaches tell you what to do.
I help you see what's actually stopping you from doing it—the blind spots that are keeping you from your next level.
This isn't a sales pitch. It's clarity for leaders who are ready to see their situation differently.
No fluff. No generic theory. Just perspective you can't get anywhere else.
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